A lot of brands want their website to be ranked on the first page of search engine results. It helps the brand have better visibility online. Brands cannot seem to maintain their place on the first page of the search engine. This is due to the changes in ranking that happen frequently. The utilization of good Search engine optimization skills will assist your site to get more views. Knowing what is causing the drop in your search ranking is crucial. It will help you prevent the drop from happening. Here are the reasons why the search ranking for your website have dropped.
Your server being overloaded can be the cause for your website’s search ranking drop. This is because your server may not be able to handle the traffic generated by the website. This, therefore, leads to your server crashing. If your server is a shared server, this is more likely to happen. Ensure you get a server that can manage the traffic you usually generate.
The termination or launch of ads used to better your site’s ranking. When you post up an advertisement, you expect it to bring traffic to your website. Failure for this to happen will lead to your website’s fall in rank. Be sure to post good ads that will help increase traffic for your website.
Normal search engine fluctuations also happen. The reason for this is the nature of the tactics of search engine optimization. There is always competition for better ranking on search engines. The change in position for your site on the search engine is therefore natural. You can change your SEO tactics to have favourable ranking.
Getting your website updated or redesigned may also play a role in your ranking. Improving your website’s design is very much okay. Although it can have a negative impact on your search engine ranking. Ensure you plan on how you will go about it before getting the updates done. This will help in retaining your search ranking.
The source of traffic for your website is also important. It helps improve your search engine ranking. Always make sure you have quality traffic always for your site. Releasing content regularly for your consumers is one way to do this. The content must also be helpful and of good quality. This will ensure the website has a good source of traffic.
You should also note that changing the URL of your website lowers your SEO ranking. Your websites search ranking will go staggeringly low. It is crucial to think about it before updating your URL.